Crash Dietby in Feature Articles on 2017-04-27
WT Durham had never met Bruce, former sales executive and new COO of Prepackaged Pixels, before he paid a visit to WT’s department. They were responsible for maintaining the licensing API for the company’s toolkit bundle, which included their prized platform-agnostic GUI. The bundle was used for internal projects as well as for third-party licensing, and customers often bought the entire bundle just to use the GUI. Bruce wasn’t too happy about that.
“We’ve conducted several customer surveys,” Bruce said. “Two-thirds of our customer base only want the GUI toolkit, not the rest of our bundle.”