The Smell-O-Visionby in Feature Articles on 2017-05-18
Ron used to work for a company which built “smell-o-visions”. These were customized systems running small form factor Windows PCs that operated smell pumps and fans using USB relays timed to a video to give a so-called “4D Experience.” Their product was gimmicky, and thus absolutely loved by marketing groups.
One such marketing group, whose client was a branch of the military, worked with them to create a gimmick to help with recruiting. A smell-o-vision was installed on a trailer and towed around the country, used to convince teenagers to join the service by making them smell fresh-squeezed orange juice while watching a seizure-inducing video with guns. The trailer was staffed by grunts, and these guys cycled through so frequently that they received little or no training on the system.